Freelance strategist & designer since 2012.

About

Freelance strategy & design, based in Amsterdam.

Hi! Thanks for visiting my portfolio!

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So nice to see you here! I’m Celine, a strategic designer based in Amsterdam. In 2012 I kickstarted my freelance career after being a junior innovation manager at a prominent innovation agency in Amsterdam.

In the meantime I travelled around the world, working for 30+ brands and graduated with a Master of Science in Strategy at the TU Delft. I am very creative, a fast learner and a very energetic positive person.You can find me extremely driven in the workplace, but don’t worry - I know how to relax too!


Areas of expertise

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STRATEGY
Consumer research
Positioning
Growth strategies
Identity opportunities
Identify trends and developments
Lead co-creation sessions / workshops

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MERGING STRATEGY & CREATIVITY
Brand strategy
Logo design
Brand personality
Corporate identities
Conceptual thinking
Visualize new concepts
Test and evaluate

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EXECUTION
Coordinate local promotional activities
Create social media content
Branded videos
Execute campaigns
Create flyers, posters, business cards etc.
Create a new website
Manage online marketing channels


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Clients

Heineken, Nike, Lucia Marthas Institute for Performing Arts, Albert Heijn, KitKat, Artsen Zonder Grenzen, Leaseplan, Bros, Nederlands Forensisch Instituut, SNS Bank, Lindt, Marriott, Rabobank, UPC, Schiphol, Noorderpoort, Smarties, Crunch, Nestlé Grand Chocolate, Cailler, Milkybar, DoorMeal, Lion, Hanzehogeschool Groningen, Hands Off My Chocolate, Marktplaats, Röhnisch, Exquisit, A-Ware Food Group, Disney, Madurodam, and many more.


Awards

“Design a concept with flowers for urban apartments”
First prize (€4000 and an investor to execute the project)
in a design contest of Ministry of Economics and SIGN Amount of participants: 160.

“Provide a solution to prevent car accidents”
Third prize (€500,-)
in a design contest of: ROVL, Achmea and the ANWB Amount of participants: 140.

Education

2012-2016 Master of Science (grade: 8,5)
TU Delft - Strategic Product Design

2008-2011 Bachelor of Science
TU Delft - Industrial Design Engineering

2011 Minor in Design (grade 8,0)
Universidad Politécnica de Valencia

2013-2018 Pre-university secondary education
Science & Engineering, Atheneum


Feel free to drop me a line. I’ll reply within 24 hours.

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