Freelance strategist & designer since 2012.

Fray Fit

Branding, Business Model, Digital design, Print design, Promotion Plan, Strategy

Portfolio example Celine Blomberg, strategist and designer in Amsterdam.

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Challenge

Challenge

Kickstart Fray Fit, a new coaching program in Amsterdam.

results

results

A solid business model
A growth strategy
A new website
Implementation plan & materials.

My Role

My Role

I created a plan to solve this challenge. Part of the plan was 3 half-day workshops with the owner of Fray Fit build a good understanding of the company and to create support for the results of this challenge.

MY ROLE

MY ROLE

An extensive online research, observational research, interviews with current customers and an analysis of Fray Fit strengths and weaknesses were carried out to create a business model.

My Role

My Role

Followed up by a detailed branding guide and matching items to promote the brand. From folders to a website to bags and a bootcamp event.

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