Kickstart Fray Fit, a new coaching program in Amsterdam.
A solid business model
A growth strategy
A new website
Implementation plan & materials.
I created a plan to solve this challenge. Part of the plan was 3 half-day workshops with the owner of Fray Fit build a good understanding of the company and to create support for the results of this challenge.
An extensive online research, observational research, interviews with current customers and an analysis of Fray Fit strengths and weaknesses were carried out to create a business model.
Followed up by a detailed branding guide and matching items to promote the brand. From folders to a website to bags and a bootcamp event.