Freelance strategist & designer since 2012.
Challenge

Lucia Marthas Institute for Performing Arts

Digital Design, Print Design, Strategy

FREELANCE PROJECT COVERING THESE AREAS: MARKETING, GRAPHIC DESIGN, PHOTOGRAPHY, STRATEGY, BRANDING

Challenge

Challenge

Create a strategy for the promotion of the live shows in 2017 and 2018.

Results Print Media

Results Print Media

All 8 shows were sold out
A banner of 17x5 meters at the RAI Amsterdam
8 A0 Posters around the school areas
2000 A5 Flyers were spread

Results Digital Media

Results Digital Media

All 8 shows were sold out
A Facebook marketing campaign
Reach of 60k on a post
An Instagram markering campaign
E-mail marketing campaign
V.I.P. invites were send

My role

My role

At first I analyzed all channels to promote the final shows and created a strategy for it. The goal was to sell out on all shows. Therefore I created several concepts carrying out the message of the shows. To finally execute one concept for all media.

My Role

My Role

Next to creating a vision for all digital and print material. I took charge of the photoshoots. I requested a white studio, a photographer and 12 dancers wearing specific clothes.

My Role

My Role

I edited and selected the photos of the shoot to create different concepts for approval. This is one of the final results.

My Role

My Role

I took charge of all social media campaigns. I build this up over 2 years. Within this campaign we reached 60k people within our target group with just 1 message.

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