Lucia Marthas Institute for Performing Arts
LMIPA offers rich and dynamic study programs in the performing arts of dance, acting and singing starting at the age of 6 in Amsterdam, Groningen, Rotterdam and Den Haag. Alumni take part in big national and international shows.
Digitize and refresh our platform and make it more engaging.
A whole new website
A new YouTube channel
Updated Instagram page
Updated Facebook page
Digitized personal agenda’s for employees
I created the content of the new website from scratch. One of the new categories was an alumni page, sharing stories of alumni. I interviewed them and created the pages.
I aimed to make the new website very clear and informing.
Next to that I aimed to make it very refreshing and new. Therefore I took a whole new direction in the overall branding of LMIPA. This especially shows in the photography.
After updating the digital platform I decided to give the most important printed media also a refreshed look to match the overall new brand. I created new brochures, different flyers and posters.